In the e-commerce industry, having massive traffics to your website could be a huge advantage of your business. An effective SEO strategy can make you stand out from various competitors without spending a huge amount of money on advertising. HappyPoints gives out for you 3 advanced SEO tips which you can use to optimise your chance access to the customer.
Tip #1: Simplify the site structure
Site structure is a fundamental part of your ecommerce website and your SEO tactics, keep the structure simplifies means to keep your customer stay longer on your web and reduce the bounce rate. According to Sciencedirect reveals that: “Users prefer websites with low visual complexity and high prototypicality. Websites of low prototypicality are generally judged as being unattractive.” Especially with the product selling website, the customers will get out right away if they have to run through a ton of unnecessary categories before reaching their desired stuff.
Therefore, there is nothing important than keeping your website simple. Here is a basic site structure your website should have:
The flat structure not only great for your SEO strategy but it also easy for customers when they browse your website.
Bare your mind 2 essential rules when comes to the website:
Rule 1: Keep your homepage simple, and clear displaying your product categories and easy-to-find search bar.
Rule 2: Every sub-category needs to be closer than three-click from your homepage.
Tip #2: In-depth keyword research
Now, you have a simplify well-structured Shopify website. Let’s move to the second important tips: Keyword research.
Finding the right keyword is the main key to the success of your business, so take your time to do some in-depth research to figure which keyword suitable for your business activities. So how could you find efficient keyword for your business when you are a newbie in this industry? Here is how to do it:
Use Amazon and Google as your keyword goldmine, take Google as an example When typing one kind of product in the search bar, Google will suggest some related results to what you have searched.
The process on Amazon is the same. Noticed that most of the suggest result Amazon and Google give to you is a long tail keyword (specific and targeted). This is the reason why, for example, someone might search “woman dress” on Google it is about 4,820,000,000 results, it’s nearly impossible for you to standing out among those. Let’s try again with “woman dress for family dinner” it has much fewer results means less competition – this is what customer usually do when they search for products. Put yourself in customers’ shoes, they intend to search as specific as possible, since you want to increase the traffic to your website, you need to think like a buyer first.
Therefore, using the long tail keyword not only better to convert than the short-term, but it is also much less competitive.
We’ve been doing a keyword search on the low budget. Now, if you have an amount to spend on keyword research tools – SEMrush, your keyword will be taken to a new level.
This tool doesn’t help you come up with the new ideas for your keyword. Basically, it shows you which keyword your opponents have already ranked for. In the “Organic Research” box of SEMrush, type down the name of your competitors, it will list out the keyword they rank for:
Now you can repeat the same process for all of those sites. And you can use Gap Analysis to see what keywords all these competitive sites are ranking for, but your site doesn’t have.
You can do the same process for the others now. And Gap Analysis might help you to see keyword which all of your competitors rank for, but you don’t. Remember to choose “Unique Keywords” and now you have a list of keyword your competition sites have but you don’t.
Tip #3: Optimise the product page
You already have your right keyword and simple site structure. It’s high time for you to optimize your product page and category.
Google use CTRs as a factor for ranking your page, you want your page ranking in the first place in the search board, boosting Click-through-rates will help you with that. Here are some tips for you to attract more organic clicks.
Title Tag, Description Tag, Product Categories and Page Content are crucial parts you should pay more attention in order to increase the traffic to your website. Here is an example of optimized e-commerce page.
Title Tag and Description Tag: Despite using your targeted keyword in the title tag, you might want to add some modifiers words to attract more customer. There are some common words people usually use when searching:
- Free shipping
Adding these modifiers help you to get more long tail traffic. Furthermore, in order to maximize page’s CTRs, some attention catcher words like this: “sell off”, “FREE shipping”, “X% off” etc. might help you get more clicks. So your Title Tag could look like this: “Special price for all woman blouse and FREE shipping for order from 50$”.
Product and Category Page Content: A study has shown that longer content pages have a better Google ranking.
Google wants to understand what your page selling and so does customers. Thus, adding specific information in your product page content help Google easy to do its job and ranking you better place and customers also find it clear to understand your product and motivate them to buy. You should provide long, specific, in-depth product description for your key products and important categories pages.
Overall, content is vital thing determines the success or failure of your website so, treat it well. There are few things to keep in mind when developing content for your website:
– You have done keyword research, it’s time to bring it into your content strategy, make sure that your content includes the targeted keyword.
– Make one of a kind content – long and specific, which might help you stand out in the customer’s eyes and having a good ranking from Google.
All in all, getting organic traffics to your website isn’t a piece of cake, especially for a new starter. Take your time to walk step by step and you can make it. By taking these 3 pro SEO tips, you are taking a step closer to your goals.