#1 Facebook Shop – Easy Social Shop
For just $9, you get to integrate Shopify with your Facebook account and, in just a few steps, convert the account into an e-commerce store from where you can not only advertise products but also connect directly with customers. Setting up a social shop is a crucial beginner step for those looking for more store audience and traffic because social media lets you do that quite easily and fast, in a more personal way (personalised selling)and at low cost, while still keeping your customers engage with your offers.
Through social media, customers can not only offer direct reviews and opinions on your pages, but they can help you reach more audience and sell directly when they share out your posts. You can also use this tool alongside Facebook Live Chat that lets you offer customer support directly from your Facebook Messenger.
#2 Plugin SEO
Traffic is going to be a constantly nagging word for businesses in 2019 because there is a proven co-relation between targeted or relevant traffic reaching a site and amount of sales on that site. There is no need for you to wait to run the shop for a while then start an SEO campaign because it is better done progressively in stages from the word go.
For instance, you can start with optimising metatags, product descriptions, and website speed and structure. However, although optimising for SEO earns you more and relevant traffic, it can be difficult that I say here for a beginner! This is true whether you are talking about basic strategies such as designing SEO-versatile web pages or more advanced tact such as using SEO analytics. Nevertheless, behavioural data and web analytics allow you to customise experiences and do personalised selling, which could lift sales to as much as 10% according to BCG.
With Plugin SEO, you can automatically and easily check for issues with page titles, product descriptions, speed of website and more. You are able to also fix issues yourself using code snippets.
#3 Social Photos
Still on the topic of social media because it is a big kill for any business looking to promote itself easily, quickly and at low cost, on social media. Visual marketing is still a powerful tool in the hands of all marketers. Social Photos is a paid Shopify app starting at $10 to $50 per month depending on the features you want to use.
It lets you do more than just sharing photos on Instagram: you can collect or compile customers’ product photos from social media using hashtags or widgets, feature customers and highlight the photos you want to encourage purchases, and carry out multifaceted analytics to optimise for social media marketing.
You also get social proof because customers can tag themselves on your product photos on Instagram and the tool will automatically collate the photos into a gallery and link every photo directly to a product to sell. This could increase sales.
Yotpo is a free tool that could help you to increase sales through social proof, by generating customer reviews for products and services as well as website and photos. It lets you request for reviews by automatically sending out forms in emails and to moderate each received review in addition to showcasing these reviews in widgets and store tabs. It also features review analytics that tells you how your shop is doing in regard to customer reviews.
The paid version lets you display review stars in paid organic Google results using rich snippets or to let customers share these reviews on Facebook and Twitter. This can see you generate more traffic and sales.
#5 MailChimp for Shopify
Email contributes to as much as 24% of digital marketing revenue in online shopping even as 17% of digital spend happens in email. Please make MailChimp or any other email marketing apps your shop companion from the start.
MailChimp is an interesting app for those who want to personalise and automate email marketing as their business grows. It allows you to send welcome emails, check email analytics to review email click rates and engagement, retarget site visitors by sending reminders about the things they saw on your site, and so much more.
With more than 63% of carts being abandoned, today in online shopping, this tool helps you to deal with cart abandonment by sending a reminder to people who leave the store without checking out. It also sends receipts and shipping updates with some product recommendations, helps you to do follow up on purchases and ask customers to review products they bought recently and allows you to catch up with lapsed customers by reaching out to them if they haven’t bought anything in the past few months.
You can also do automatic product promotions by sending news about current products to customers.
As can be seen from my list above, it is possible to increase sales from day one of launching shop at Shopify, through the power of social and social media marketing, social proof, product reviewing, email marketing, SEO optimisation, personalisation and many other strategies. All of these tools above will work by directing relevant traffic to your site for later conversion while increasing customer loyalty for long term outcomes, and are recommended for both direct and indirect selling.
The success of Shopify explains why more than 600,000 merchants use it, and why it has processed more than $63 billion in sales to date, which is why I put this list to help you better your online shop.
Please let me know what you think about my list in the comment below and share this article if you liked it.