Any time you’ve bought something online, you’ve almost certainly been redirected to Shopify, and to a beautiful site with many features, buttons, and a super easy method of payment.
1. History Of Shopify
Shopify was created in 2004 by three friends, Scott Lake, Daniel Weinand, and Tobias Lutke. The trio decided to go from selling snowboards online to creating an e-commerce platform because the websites available for buying and selling merchandise online were highly inefficient and did not satisfy their needs.
Eventually, Shopify was officially released in 2006. Since then, it has constantly required expansion to accommodate the sheer number of users, and their headquarters were also moved from the original German centre point to Ottawa, Canada.
2. What Is Shopify
Shopify is the large e-commerce site platform on the Internet today, and it owes its popularity to its low starting price, even for small businesses. On top of this, Shopify also offers sellers simple website templates to build a visually pleasing site.
There are many extra features, including unlimited bandwidth as well as discount code entering ability, and free Shopify domains.
3. How Does Shopify Work?
The company continues with its message of simplicity for customers too. When a customer enters a Shopify website made by a seller, it is extremely easy for them to navigate throughout. If they wish to purchase an item, the process from checkout to confirmation is handled entirely by Shopify and its store.
Any issues between the buyer and the seller are mediated by Shopify to ensure the safety and legitimacy of the conversation. This ensures there’re no conflicts of interest in the claims arbitration processes, and that everyone gets a fair hearing.
4. What are Shopify Payments?
Shopify is not just an online platform, however. Shopify Payments allows for sellers to seamlessly connect their brick and mortar shop with their virtual one, with an entire system. Shopify Payments is based on the card reader, which can be placed on any mobile device for easy transactions, which can be tracked and its data be analyzed on your virtual platform as well.
On top of this, the rates on the transactions that Shopify takes is also as low as purchases online, sitting at just above 2%. This way, you are assured of great the offers at industry competitive prices without sacrificing quality.
5. Shopify’s Development
The company’s core message proved effective. Over time, Shopify beat its competitors and continues to expand by adding more services and acquiring different companies. In 2010, they released an app on the App Store of Apple.
In 2012, they acquired two companies with both high growth and benefit for Shopify, using the company’s’ skills to expand. In fact, Shopify’s stability and efficiency as e-commerce platforms have led even Amazon to migrate their person to person marketplace on to Shopify.
6. Scale Of Operations
Not surprisingly, Shopify has a huge market of sellers and buyers using its platform. Thanks to the company’s focus on small-scale economics and businesses, it has over 46 million small to midsize businesses using Shopify services, each with monthly revenue of 1,243 dollars.
Clearly, they are doing something right with the direction they are trying to push. Considering the fact that Shopify takes around a 2% fee from all transactions, Shopify has made a lot of money but still does not adversely affect the buyer or seller at all.
7. The Founders
Tobias Lutke, the current CEO, was actually a high-school dropout. Instead of wasting time on studying subjects he wasn’t passionate about, Lutke chose to pursue his passion. He instantly joins apprenticeships in companies like Siemens, improving his extensive knowledge and skills in computer science.
Eventually, he began his project of making a snowboard buying website in his garage in 2004. He brought a couple of friends into the venture, and the rest is history. All three of the founders have all had intense experiences with computers from a young age, and it shows up in Shopify’s seamless.
8. Cost of Shopify
Pricing is very affordable for Shopify sellers, again going back to the core message of availability for all businesses. The basic plan, which has most of the necessary features, is a $29.00 a month plan, while Advanced Shopify costs three hundred dollars monthly.
While either of these plans might seem daunting at first, keep in mind that the services offered are all directed to help your business grow, and it can even grow at an exponential pace if you continue to upgrade your plans for more features.
9. Shopify’s visual appeal
Shopify’s team of graphic designers and illustrators carefully handcrafted over 100 professional themes, which makes sure that your website will always look unique, yet beautiful at the same time. If there is any aspect of a template you wish to change, the change is absolutely doable with various customization features in the website editing pages. Shopify understands that in addition to being functional, the visual appeal of the site also impacts how visitors interact with the site.
All in all, it is clear through these nine facts that Shopify is a grassroots company that has one clear goal of wanting to help anyone starting a business, just like the founders of Shopify with their initial snowboard selling venture. A long history of user feedback and improving the experience on the platform has given Shopify an edge over its competitors. The platform’s low prices coupled with simple yet aesthetic website building template means that you can get more out of your business’s website for less. You can even connect your virtual and physical realms of payment with Shopify Payments, paving the way for your success and your entrepreneurship.