10 most-used Shopify apps help boost sales, traffic and conversion rate

Besides proactive support from Shopify experts, Shopify also includes thousands of apps in Shopify App Store

From customer reviews, sales boost, improve marketing and promotions, in-depth analysis, to customer service, there is always an app for that. However, as plenty of apps are available, Shopify merchants are likely to feel overwhelmed and confused. Therefore, HappyPoints will give out for you several most-used apps for your Shopify store to rock.

Shopify App Store

Apps for marketing and promotions

#1: UpPromote Affiliate & Referral – Free – $199.99 per month (14 trial days)

UpPromote is one of the best Shopify affiliate/ referral marketing apps on the market. This all-in-one solution allows you to build and manage your marketing campaign easily.  It comes with most of the best features you could ask for, with the exception of being able to embed your affiliate portal directly into your website. UpPromote is tried and tested, with +2600 reviews at the time of writing this. 

UpPromote is suitable for all business sizes, with the price from FREE to $199.99/ month. Furthermore, UpPromote implements customization upon request for Enterprise customers. 

UpPromote app

Key Features:

  • Easy-to-use: Quick setting up process with detailed instructions. Automated processes with automated functions can help to save time, such as Auto-generated affiliate links, coupons, and auto-approval affiliates/referrals.
  • Build your affiliate team: Customizable affiliate registration form. Besides, you can create unlimited affiliate programs with different commission offers.
  • Manage your affiliate campaign: Track all referral orders and manage your affiliate performance through a reliable real-time tracking process. 
  • Fraud protection: Reduce the risks of affiliate fraud and referral scams that may cause loss to your business
  • Integrating with PayPal allows you to perform payment processes for your affiliates automatically within a few clicks. The Schedule Auto-payment with PayPal feature is officially realized.
  • Support to recruit affiliates by free listing on UpPromote Marketplace; or with a Multi-level Marketing feature.
  • The customer referral feature allows your customers to refer your products to their friends and family and earn a small commission. 

#2. TrustPulse – $4 to $17 per month

“It’s important for Shopify merchants to add credibility into their stores, especially when they want to promote their brands or implement marketing campaigns.”

– Mr. Vince Nguyen, co-founder of HappyPoints – 

From his 10-year experience, Mr. Vince Nguyen recommends TrustPulse app in Shopify App Store as one of the most effective ways to improve marketing activities. This app will assist you in building trust and providing clear social proof with your potential customers. It works by displaying a small pop-up notice of real-time activity that other users have undertaken on your website.

Real-time activity displayed with TrustPulse

In fact, customers are 92% more likely to trust the recommendations from their peers and fellows than from advertisement. Therefore, by using TrustPulse with real-time activity function, you can increase your conversion rate significantly. 

Key features:

  • Pop-up notifications regarding real-time activities from other users 
  • Real-time event tracking function for free-trial signups, registrations and purchases.
  • Flexible design options to match your brand
  • Easy to set up with no coding skills required.
  • In-depth statistical analytics to come up with better marketing and promotion strategies
Real-time pop-up notifications

TrustPulse is free for the first 500 sessions on your website. From 1,000 sessions or more, you only have to pay $4 per month. With 5,000 sessions, you need to pay $17 monthly. TrustPulse also provides plans for Shopify store owners. These plans include unlimited domains, instant access to all features and one simple embed pixel. 

#3.  Growave | Loyalty, Wishlist +3 – Free 30-day trial

Grow traffic, engage customers and sell more with just one app!

If you’re looking for several apps and features like Wishlists, Rewards and Loyalty, Instagram galleries, Automated emails, Reviews, Comments, Q&A and Social login for your online store, then discovering Growave. Every feature that you’re looking for in different apps can be found in just one, saving you money and time. Integrating with a lot of apps might slow down your page loading speed because of code conflicts from several apps, but with Growave, you get all tools for reaching, engaging and converting your customers from one place. All the apps and features that you need are under one dashboard and integrations are very easy, the app is easy to set up and makes the transition seamlessly. Growave has both free and paid plan, and absolutely worth to try.

Key features:

  • Customize Loyalty and Rewards program on all plans
  • Collect reviews to increase social proof and engagement
  • Create a one-click registration flow with Social Login
  • Upsell and remind about back-in-stock products with Wishlists
  • Enable Referral program, tiers with Reward program
  • Reward customers for sharing, purchasing and writing reviews
  • Enable automated emails for wishlist follow-ups and review requests or create your own emails

#4. Plug in SEO – FREE or $20 per month

Plugin SEO is one of the best free Shopify apps related to search engine optimization (SEO). Mr Vince also said that SEO was very important in marketing and advertising. This free app will help you to find and fix problems with your website titles, product descriptions, site speed and more. Besides, it also allows you to fix issues regarding SEO to drive more traffic to your website. Plugin SEO features include improving your SEO ranking, getting more free traffic and increasing your store sales. It is trusted by about 30,000 Shopify stores and approximately 100 Shopify Plus stores for fixing and optimizing their SEO.

Plug in SEO app

App’s templates also make it easier for Shopify merchants to fix and optimize their SEO based on Google’s best SEO practices. It assists you with Meta Titles, Meta Descriptions, Keywords, Blogging and so much more.

Key features

  • Fully compatible with the built-in Shopify SEO features
  • Efficient title and description editing including templating, special pages and bulk editing.
  • Multilingual SEO.
  • Constantly updated as search engines change.

There are several functions of Plug in SEO that you can use for free. If you want to upgrade the features, you can use Plug in SEO Plus with $20 per month.

Apps for sales

#5. Sales Pop – Sales Notification – FREE

This is also a free app developed by Beeketing for Shopify. By providing notifications of real-time activities, Sales Pop helps you to reduce more than 80% of the bounce rate (according to Bigcommerce.com). Since visitors are aware that other users are purchasing products from your brand, they are likely to have more motivation in buying your items. These notifications will catch customers’ attention and convince them to make an order immediately.

Sales Pop – a Shopify app for sales

This app will help Shopify merchants to get more traffic, as it quickly creates trust and shows that others have bought a product from their stores. In addition, Sales Pop increases FOMO (Fear of Missing Out). As providing instant small pop-up notifications of real-time activities, customers can see that their needed products are hot items. Therefore, by using FOMO, it will persuade the visitors to take the buying action instantly. This results in more sales for your Shopify store. Sales Pop also suggests related items so that the customers will buy more from your shop.

Instant pop-up notifications of real-time activities

Key features:

  • Checkout notifications
  • Small pop-up notifications of real-time activities
  • Currently support English, Spanish, French and Portuguese.
  • Super easy to install and manage
  • Beautifully responsive design
  • Save on acquisition

And the best thing about this app, it is totally FREE.

#6. Facebook channel – FREE

Taking advantage of popular social media platforms is also crucial for boosting sales. And when mentioning social media, Facebook is the king. Facebook channel app can help Shopify store owners to create a Facebook shop and manage it from Shopify. Share and tag your products to make them reach a large number of audience. You can boost your Facebook posts by using Facebook’s paid boosted posts.

Facebook channel app

By using Facebook channel app, Shopify store owners can sell from their Facebook pages. It will help you to post collections to your Facebook timeline to highlight products and increase their discoverability. In addition, it will allow you to track Facebook sales using your sales channel overview and Analytics pages. With Facebook channel, you can build engagement around your products and let shoppers purchase directly from your posts.

Key features:

  • Create a Shopify Facebook store
  • Easy to install and set up
  • Product details, images and inventory sync automatically with Shopify

This is also a free app for Shopify merchants to explore.

Apps for customer services

#7. Facebook Live Chat – $9.99 to $49.99 per month

With Facebook Messenger, Facebook will let you provide customer services on your Shopify site. Moreover, you can keep a history of your conversations with customers and reconnect with them anytime. Messages are still in your inbox if you are not available to respond right away.

Facebook’s Live Chat app

As Facebook Messenger has over one billion active users, it is necessary to use it to take care of your customers. The chat history is also available, so you can trace the conversation back and find information about your customers when needed. Besides, Facebook Live Chat app helps your customers to contact your business easily via Facebook Messenger. Therefore, Shopify store owners will not miss any potential customers. They can receive the visitors’ information and keep it for future communication. 

Key features: 

  • Unlimited chat history
  • Multiple chats at the same time
  • Easy to install, no coding needed
  • Mobile friendly
  • Unlimited bandwidth

This app is free for three websites. It provides upgrade packages with prices ranging from $9.99 to $49.99 per month.

#8. Wishlist Plus – $9.99 to $59.99 per month

Wishlist Plus is a great app for Shopify store owners to provide excellent customer services. Since your store provides plenty of products, it is really hard for customers to keep track of everything they have looked at and find what they are looking for later. Wishlist+ is really useful as it helps your customers pick up where they left off. This is one effective way to provide customer service that can increase customers’ satisfaction.

Wishlist Plus app on Shopify App Store

Key features and benefits

  • Easy customization of the look and feel of the Wishlist+ module, that seamlessly integrates with your Shopify store. 
  • No login needed for your shoppers to add to Wishlist.
  • Easily sync user/wishlist activity across devices and make their history available to them on any of their devices
  • Shoppers can share their Wishlist with friends and family, either through Email or through social media like Facebook, Twitter among others
  • Target Wishlist users with personalized email campaigns.
  • Out-of-the-box integration with social media sites like Facebook, Instagram among others.
  • Out-of-the-box integration with CRM tools like Salesforce, Zaius among others.

Apps for dropshipping service

#9. Oberlo – FREE

Oberlo is obviously the most popular app regarding Shopify’s dropshipping service. This app allows you to order products from AliExpress easily and ship them directly at your customers’ doorstep. By using Oberlo, you don’t have to worry about inventory or delivery because these tasks will be taken care of by your suppliers.

Oberlo app for dropshipping service

With Oberlo, you can find trendy products to sell and add them to your Shopify store easily. Packaging and shipping are not your concerns anymore. You can focus entirely on generating leads, making sales and growing your business.  

Key features and benefits:

  • Free chrome extension
  • Order tracking
  • 24/7 customer support
  • Product page customization
  • Inventory and price auto-updates
  • Detailed product statistics

#10. Spocket – from $8 per month

Spocket is another popular app for dropshipping. With this app, Shopify merchants can find products from the best suppliers in the EU, US, Canada, Asia and so much more. Spocket is also connected with AliExpress. You can add the items to your Shopify store with just a few clicks.

Spocket app for dropshipping service

With Spocket, long-time delivery is no longer a headache for Shopify merchants. Shipping can be guaranteed to be quick and make the customers satisfied, thanks to a wide range of products from the EU and the US. You can say goodbye to long-time waits for delivery. Besides, Spocket offers 30-60% discount off the retail price, which makes you stand out in the dropshipping market. This app also can handle the inventory for all products, making sure that your inventory is always updated and ready to be shipped at any time. 

Key features:

  • Dropship with faster shipping
  • Dropship EU & US suppliers
  • Automate your Shopify orders
  • Real-time order tracking
  • 24/7 customer support.

In general, when it comes to any aspect of growing your business, there is a Shopify app for it. You can visit the Shopify app store to explore more and find the most-suited apps for your Shopify store.

Because there are plenty of apps on Shopify App Store for Shopify merchants to choose from, it will be hard to choose and install. To make it less difficult, you can freely follow HappyPoints’s app recommendation above. If you have difficulty in installing and customizing the apps, don’t hesitate to contact HappyPoints for immediate support.

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