Taking your business online can be intimidating. Especially if you are not familiar with the best eCommerce sites such as Shopify. There are so many things online entrepreneurs have to deal with such as branding, website and conversion optimization. However, despite all the challenges, there are 100s of successful Shopify stores which have stood out significantly.
Counted to Dec. 31, 2019, the number of Shopify merchants reached 1 million, up by 22% year-over-year from 820,000. The successful story of Shopify stores inspired more and more new enterprises joining this platform. Let go with 10 inspired Shopify stores to explore their success.
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The Top 10 Successful Shopify Stores
Partake Foods is a snack store founded by Denise Woodard. She is a mother whose daughter diagnosed with multiple food allergies as an infant. In her daily search for allergy-free snacks, she always came up short, since there were very few options back then. Frustrated by the lack of healthy snacks for her child, she decided to make her own allergy-free snacks. That’s how Partake came to be.
As a female CEO and Founder, she is passionate about raising awareness among women entrepreneurs seeking careers within online platforms. Partake offers cookies in various flavours such as chocolate chip, ginger snaps, and birthday cake. Their products are safe and free of 8 different allergens as well as preservatives, artificial colours and genetically modified ingredients. During the initial days, her business proposals were rejected by 100s of investors. But later on Jay-Z’s Marcy Venture Partners noticed her potential and invested $1 million in her business. Since then her company’s footprint has grown tremendously she even got the opportunity to be featured on CNN’s Business Edition. Hope her story gets to inspire you to start your own Shopify store.
Taylor Stitch is an online Shopify store that specializes in custom made and tailor-made menswear. It was first launched on Shopify back in 2010 with the sole purpose of making sophisticated dressing available to men. This store has grown over the years with its customers by encouraging them to share their own stories. Over the years customers have incredible stories and pictures from wedding days, hurricane clean-ups, to fly fishing trips. Since it’s Shopify store was first launched back in 2010, Taylor Stitch has tripled its revenue each year. Within the first three years of being on Shopify, Taylor Stitch has made $1.5 million in sales.
With perfection and responsibly built for the long haul, Taylor Stitch has grown without limitation. As the result, they are now one of the companies making the world’s best apparel.
3. WP Standard
WP Standard is the Shopify’s Design Award winner of 2013. This has provided WP Standard with some serious exposure to its target audience, the quality and design-conscious tech crowd. It deals with full-grain leather products such as bags, belts, wallets, and laptop sleeves. Over the years WP Standard has grown to become a multi-million dollar business. And part of the success has mainly been due to the quality design of their products.
WP Standard is a beauty of an e-commerce store with a clean site and beautifully echoing the design of their products. Strong photography, tasteful typography, appropriate white space, as well a beautifully balanced colour palette.”
Ariel Gough and Edwina Govindsamy are the co-founders of Bailly, which is a vegan all-natural fragrance business. Bailly products offer scents that have no negative impact on your health for example their perfume oils are made with fractionated coconut oil, which helps create a scent that is neither irritating nor overpowering.
The co-founders, Ariel Gough and Edwina Govindsamy met each other during an adult playdate. And after two years of friendship, they decided to start a business together. Since they were both cosmetic enthusiasts, they came up with Bailly, a cosmetic brand that offers high quality, clean, and affordable scented cosmetic products for women.
Bailly has now become one of the most successful cosmetic e-commerce stores in the last 3 years. It mainly attributes to the sense of women and specializes in high-quality cosmetic products. Bailly has also been featured by several global magazines such as globalnews.ca due to their success and their representation of women power. You can find these article in the Press section of the About us page on Bailly.co.
Bebemoss was founded by Izabela Ersahin, a French expat based in Istanbul, Turkey. A mother of three and the main designer behind the Bebemoss toy collection. Almost all the toys of Bebemoss are handmade from organic cotton and superior hypoallergenic stuffing, officially recognized by the OEKO-Tex standard 100.
As a social entrepreneur, Izabela the founder and owner of Bebemoss proudly employs stay-at-home mothers, most of whom are refugees from Syria working to rebuild their lives in Turkey. From adorable unicorns, lions, and rabbits each toy has been made by a mom with a mother’s love. This is the reason why many customers, especially mums around the world love Bebemoss.
6. Kirrin Finch
Kirrin Finch is an industrious clothing company founded by Laura Moffat and Kelly Sanders Moffat. This is a Brooklyn based couple who set to meet the ever-growing demand of gender-defying fashion. They have created unique menswear-inspired apparel designed to fit female and non-binary bodies.
The inspiration for their business was borne out of frustration of not being able to find clothes that would match their own personal style. For years they have found themselves envying the clothes in the men’s section. But it was a huge frustration since they could not find a design to fit a woman’s body.
The name Kirrin Finch was an inspiration from the iconic fictional tomboys “Georgina Kirrin” and “Scout Finch” from The Famous Five series and Kill a Mockingbird series respectively. These characters embraced the tomboy spirit without being constrained by society’s view of how a woman should dress or behave.
Beneath Your Mask founder, Dana Jackson had a severe case of Lupus, a disease that impacts your hair and skin. In her search for pure all-natural cosmetic products to rejuvenate herself, she founded her beauty line Beneath Your Mask due to the constant frustration caused by the lack of pure, all-natural cosmetic products in the market. The Beneath Your Mask, beauty line by Dana is dedicated to creating pure, all-natural ingredient cosmetics to bring both nourishment healing to regular beauty routines.
Check out the recommended products of this brand in this press.
It is a social enterprise founded by Roz Campbell to manufacture period products from eco-responsible materials meant to provide support to disempowered women. Tsuno also sells certified organic cotton tampons in three absorbencies, Mini, Regular, and Super. Their tampons are certified by the Global Organic Textile Standard (GOTS), and registered under the Therapeutic Goods Administration.
As a social enterprise, 50 % of Tsuno’s profits are donated to charities with an aim of empowering women. Tsuno is in partnership with One Girl, who provides educational scholarships and sanitary pads to marginalized girls in Sierra Leone and Uganda. They have already donated to and continue to support the work of The International Women’s Development Agency, Share the Dignity.
Kylie Cosmetics by Kylie Jenner is one of the biggest and fastest-growing cosmetic brands on Shopify today. Having been launched three years ago it was put on the map by Kylie’s infamous “Lip Kit” consisting of a lip liner and a matching liquid lipstick to create a perfect Kylie pout. The Kylie cosmetic brand disrupted the cosmetic market and changed the face of the beauty industry forever by becoming one of the most coveted and renowned cosmetic brands of 2018.
10. Fashion Nova
Fashion Nova is one of the leaders of quick-to-market apparel and lifestyle brands. In 2018, this brand received an award for the #1 Most-Searched Fashion Brand on Google. The founder shared, “We stay ahead of the fashion curve and the competition by engaging with our community every day to ensure we deliver what they need as fast as possible.”
In 2013, this brand went online. As the head office in Los Angeles, the company has grown with 5 retail stores throughout Southern California. According to Builtwith.com, the website of this company has more than 150,000 brand followers in 2021. Over the last decade, Fashion Nova has become a well-known name, counting over 25 million followers across all social media platforms.
Essential tips to be a successful Shopify store
If you are in the process of launching your own Shopify store and have already selected your ideal product here are some useful tips you could implement for your shopify store to be a success story.
- Select a Shopify theme that will reflect the type of business you are in and the type of products you are selling.
- Apply a colour combination to your theme that will help your products stand out and convey the right message about your brand to your audience.
- Focus on user experience. Your website should be easy to navigate through in a way that isn’t difficult for your customers to locate a certain product.
- Proper product photography can help bring your store to life since the right product picture can make your products enticing and help capture your audience’s attention.
If you take a closer look at all the shopify stores we have mentioned above, they all have one thing in common. Which is, they prioritized their website’s user experience and made it more appealing to their target audience. They are not only selling a product, but they are also selling a story and that’s what sets them aside from their competitors.
All of the Shopify stores listed above make thousands of dollars in profit each month, they could be a great source of inspiration if you are looking to venture into e-commerce. With over a million independent businesses already on Shopify, it’s the perfect time for you to take your business to the next level.
Are you looking to start your own Shopify store but don’t have the time. Worry no more since you can always outsource from a leading Shopify Development Agency, HappyPoints. Contact us and start your success story today.