6 Must-Have Apps for Shopify Beginners in 2023

#1 Fordeer: PDF Invoice Generator

Fordeer is one of the best free Shopify invoice generators which can support EU B2B and wholesale to solve tax-compliant issues. This is an all-in-one solution that allows you to manage your invoicing process and build your brand consistency smarter and easier. With fully customizable templates, batch printing, and automatic order status updates, Fordeer makes it easy to stay organized, save time, and improve efficiency.

Fordeer: PDF Invoice Generator is one of the best free Shopify invoice generators

On the other hand, one of the biggest challenges of selling globally is managing orders from multiple countries, time zones, and languages. With Fordeer, you can easily get invoices shown multilingually and even in two currencies on an invoice. That helps you build your credibility and increase the user experience. Fordeer is tried and tested, with 5.0/5.0 ratings from 150+ reviews at the time of writing this. More than that, as a critical feature of Fordeer, the ability to personalize invoice templates to fit your brand makes Fordeer stand out in the invoice and taxes category. That’s why Fordeer is becoming one of the best choices for all business sizes, with a FREE plan available and prices starting from $12.95/month to $59.95/month.

#2 UpPromote Affiliate & Referral

UpPromote is one of the best Shopify affiliate/ referral marketing apps on the market. This all-in-one solution allows you to build and manage your marketing campaign easily.  It comes with most of the best features you could ask for, with the exception of being able to embed your affiliate portal directly into your website. UpPromote is tried and tested, with +2600 reviews at the time of writing this. 

must have app for Shopify beginners

UpPromote is suitable for all business sizes, with the price from FREE to $199.99/ month. Furthermore, UpPromote implements customization upon request for Enterprise customers. 

#3 Plugin SEO

Traffic is going to be a constantly nagging word for businesses in 2019 because there is a proven co-relation between targeted or relevant traffic reaching a site and amount of sales on that site. There is no need for you to wait to run the shop for a while then start an SEO campaign because it is better done progressively in stages from the word go.

For instance, you can start with optimising metatags, product descriptions, and website speed and structure. However, although optimising for SEO earns you more and relevant traffic, it can be difficult that I say here for a beginner! This is true whether you are talking about basic strategies such as designing SEO-versatile web pages or more advanced tact such as using SEO analytics. Nevertheless, behavioural data and web analytics allow you to customise experiences and do personalised selling, which could lift sales to as much as 10% according to BCG.

With Plugin SEO, you can automatically and easily check for issues with page titles, product descriptions, speed of website and more. You are able to also fix issues yourself using code snippets.

#4 Social Photos

Still on the topic of social media because it is a big kill for any business looking to promote itself easily, quickly and at low cost, on social media. Visual marketing is still a powerful tool in the hands of all marketers. Social Photos is a paid Shopify app starting at $10 to $50 per month depending on the features you want to use.

It lets you do more than just sharing photos on Instagram: you can collect or compile customers’ product photos from social media using hashtags or widgets, feature customers and highlight the photos you want to encourage purchases, and carry out multifaceted analytics to optimise for social media marketing.

You also get social proof because customers can tag themselves on your product photos on Instagram and the tool will automatically collate the photos into a gallery and link every photo directly to a product to sell. This could increase sales.

#5 Yotpo

Yotpo is a free tool that could help you to increase sales through social proof, by generating customer reviews for products and services as well as website and photos. It lets you request for reviews by automatically sending out forms in emails and to moderate each received review in addition to showcasing these reviews in widgets and store tabs. It also features review analytics that tells you how your shop is doing in regard to customer reviews.

The paid version lets you display review stars in paid organic Google results using rich snippets or to let customers share these reviews on Facebook and Twitter. This can see you generate more traffic and sales.

#6 MailChimp for Shopify

Email contributes to as much as 24% of digital marketing revenue in online shopping even as 17% of digital spend happens in email. Please make MailChimp or any other email marketing apps your shop companion from the start.

MailChimp is an interesting app for those who want to personalise and automate email marketing as their business grows. It allows you to send welcome emails, check email analytics to review email click rates and engagement, retarget site visitors by sending reminders about the things they saw on your site, and so much more.

With more than 63% of carts being abandoned, today in online shopping, this tool helps you to deal with cart abandonment by sending a reminder to people who leave the store without checking out. It also sends receipts and shipping updates with some product recommendations, helps you to do follow up on purchases and ask customers to review products they bought recently and allows you to catch up with lapsed customers by reaching out to them if they haven’t bought anything in the past few months.

You can also do automatic product promotions by sending news about current products to customers.


As can be seen from my list above, it is possible to increase sales from day one of launching shop at Shopify, through the power of social and social media marketing, social proof, product reviewing, email marketing, SEO optimisation, personalisation and many other strategies. All of these tools above will work by directing relevant traffic to your site for later conversion while increasing customer loyalty for long term outcomes, and are recommended for both direct and indirect selling.

The success of Shopify explains why more than 600,000 merchants use it, and why it has processed more than $63 billion in sales to date, which is why I put this list to help you better your online shop.

Please let me know what you think about my list in the comment below and share this article if you liked it.

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