How to Create a Stunning Brand Identity for Shopify Store

Are you wondering why visitors are not drawing to your Shopify store? It may be because your store lacks a stunning brand identity to catch the customers. Even if you are a newbie or looking forward to launching your Shopify store, your brand identity must be unique and robust enough to positively affect the team and the audience.

A trustable brand identity enhances your relationship with the customers. Only a logo and color palette can never create a brand identity, but other factors are needed to create a stunning and unique brand identity. You can make it simple, beautiful, and inexpensive because all the expenses will be according to your needs!

Table of content:

Brand Identity | Build, Maintain And Evolve!
What Is The Foundation Of Brand Identity?
7 Steps To Create A Brand Identity:

Step 1. Logo
Step 2. Logo Variants
Step 3. Fonts
Step 5. Colors
Step 6. Brand imagery application
Step 7. Shape

Brand Identity | Build, Maintain And Evolve!

Brand identity is an outward expression of the brand, including its trademark, name, visual appearance, and communication. In other words, it is just an expression that shows the world the positive side of your brand because it speaks to the e-market about your brand. With a stunning brand identity, you can stand out in the ocean of competitors and differentiate yourself from the competitors.


It’s all up to you to build a brand identity that engages more audience towards your brand. A unique brand identity is a must to have if you want your Shopify store to be outstanding. Because a brand identity defines who you are, communicates with the world, and generates better customer relationships for the long term.

Since brand identity is the first thing, which comes to mind when hearing about your business, it should be unique and unmistakable. A strong brand can make customers easy to recall when they have needs. This can lead to growth sustainably because once your brand is impressed in customers’ minds, they may prefer to use your products. If your products are qualified enough and the brand works well, they are more likely to stick with your brand and be loyal customers.

What Is The Foundation Of Brand Identity?

The foundation of your brand identity is something that includes all your branding efforts and marketing. Companywide incorporation is an essential factor you must know how you deal with your customers.
Your brand messaging must have a strong identity that reflects how good your brand is and who you are. The brand messaging should be unified and linked to your logo to reflect your brand identity’s consistency.
Your Shopify store must have a website as “home-based” to include every information about your Shopify store and products. You also should share the story of your brand, which people can understand the dream of your brand.

For example, on the website, Taylor Stitch shares their story of commitment to following sustainable fashion. They use recycled and regenerative fibers wherever possible to save water and not leach chemicals to rivers. They put effort into designing clothes, which are never out of date. Their try is recognized and upvoted by the community. Consequently, their sales grow persistently.


7 Steps To Create A Brand Identity:

Brand identity is an establishing tool for your Shopify store, from logos to image treatments. Your brand identity must be consistent and cohesive because cohesive brand identities are easy to understand.
A fascinating brand identity can conveniently catch the customers to your Shopify store, and we are here with six simple steps to create an eye-catching brand identity:

Your logo is the most crucial factor in your brand identity as it shows the world who you are. It is the cornerstone of a brand identity. The logo you design must clearly speak about your store and show what it is.
Make sure that your logo is uncluttered, easy to understand, and visually appealing. It leaves a long-lasting impression of your Shopify store on the audience.
Hatchful is a mobile app developed by Shopify. This app can help you build a visual identity from scratch with several simple steps. A custom logo can be born in less than 5 minutes. It also allows you to work on its website.


You just need to answer a few questions about your business such as name, industry. Then based on that, Hatchful will suggest suitable logos from hundreds of templates available. From there, you can customize your logo such as colors and fonts.

Step 2: Logo Variants

A logo variation is your primary logo rearranged into another version. Your brand is still recognized by logo variations but they give you options to use throughout various contexts. For example, if your primary logo is in a vertical format but space doesn’t always allow exact dimensions to get a good layout. Instead of resizing your logo, logo variants can provide designers your logo with a different layout to suit different needs. There are 5 common types of logo variants: Primary Logo, Stacked Logo, Submarks, Icons, Miscellaneous Logos. Each variant is often used for different purposes.

An adjustable version of the logo is known as a logo variant. If you have a brand that generates stationary, you will print your logo in different sizes on pens and copies, and printing logos in various sizes is more challenging than expected. Therefore, make sure you design black and white logos in different sizes, then print and color it as the logo is shared when your e-commerce store grows.
Note that don’t let designers change variants of a logo in their way. Your brand should allow the use of provided logo variants to ensure the consistency and the meaning of the logo.


Image credit: Jacob Cass

Step 3: Fonts

Fonts may seem the most straightforward step, but they can turn out to be the trickiest one. Find the font that completely fits according to your brand as it tells the world about your brand. Don’t add any gimmicky fonts because they don’t provide a professional appearance.

Choose the best fonts possible that are easy to read and understand. Choose them wisely as it conveys the message of your brand.
To avoid confusing audiences, you should pick two fonts at most: one for headline and another for body text (exclude the font in your logo). You can use Font Pair to browse to find font pairs, which go well together.


For inspiration, use on your favorite websites to quickly gain an overview of the style guide of a site, including colors, fonts, sizing, and spacing.


Step 4: Colors

Color powerfully influences human emotion and behavior so using color psychology can inspire the brand feelings.


Colors demonstrate the ‘happy look’ of any brand. They play a massive role in conveying emotions. You may know that red color reflects the problems and urgency, where green color reflects coolness and features; this is how color speaks.


Make sure you select a proper color combination to reflect the purpose of your brand. Opt for the colors that imitate that complement and pleasing brand identity because the audience is psychologically tied to the colors.

Step 5: Patterns


Patterns are one of the most engaging elements in brand identity. They help in creating a unique and strong brand identity and also provide depth to it. If the brand identity pattern is more engaging, then it can be more identifiable than the logo of your brand. Patterns add more interest to your brand identity and make the brand experience memorable.

Step 6: Brand imagery application

Philip Kotler – who’s been known as “the father of modern marketing” – defines brand image as “a set of beliefs, ideas, and impressions that a person holds” about the brand.

Brand imagery is all the visuals, which represent the brand’s identity. It is a visual communication between a brand and its audiences. These visuals come up with various forms such as posters, billboards, print ads, or images in social media. A brand should consistently convey its message and identity through visuals. From time to time, it will create the echo effect. As a result, the customers will perceive the brand unconsciously.

In short, the purpose of brand imagery is to make sure that customers perceive the brand image in a way that matches the brand identity. The brand imagery helps transfer the corporate voice into similar something, which is familiar and understandable to customers.

For example, ABLE and Bebe are fashion brands for women. However, their brand imagery is presented in different ways aiming to uniquely bring brand feelings and shape brand images.
ABLE follows the dream of employing and empowering women as a solution to end poverty. Therefore, on the head part of their home page on the website, they put an image about making accessories handmade with descriptions of their story. Below are images of classic collections. These images focus on the product with a white background to present the specialties of handmade products.


Bebe is a fashion brand following a different dream, which is inspiring women to be someone they want. It positions itself as a chic, contemporary fashion brand so collections and designs often embody a sensual, sophisticated lifestyle. To visualize this, brand imagery comes with models wearing different styles in corresponding backgrounds.


Step 7: Shape


Shapes are crucial to ‘shape’ your brand identity. Every shape of the brand identity delivers different messages and has different psychological importance. A human brain can easily identify geometric shapes effortlessly.
You can opt for the triangle as it reflects the signs of fearlessness, aggression, and honor. A triangle does not have any soft side but it is a sign of intelligence, mystery, and effective solutions. Similarly, you can opt for the square, circle, and so on.

Time To Brand Your Online Store:

There are some factors that you need to consider when launching your Shopify store:

Consistency Of Brand:

Brand consistency will drag your brand to high-end marketing. A brand must be consistent as it turns out your brand identity to be more trustable and unique. Customers attract a consistent brand because consistency builds loyalty and trust and lets them enjoy the fascinating experience.

Corresponding Theme:

One picture tells a hundred stories, heard this line? This line also works in the brand identity case. If you add your theme that matches your brand and the products you sell, the customers will conveniently get to know about your brand. The corresponding theme reflects the first impression of the brand, and don’t let the competitors compete with your brand.

Reliable Image Type:

A reliable image is the customers’ belief and opinion about your brand and how consistent your store is. A compatible image type conveys your products to the audience, what exactly you sell. When you struggle hard to raise your brand identity, you automatically increase the image type’s consistency. In brief, reliable image type draws the attention of the audience towards the brand.

Customize Theme:

You can customize your Shopify store theme to the point until it matches your brand. Your theme should be consistent and engaging because many customers stop by the store through the theme. Make sure you customize the theme that reflects the uniqueness of your brand. You can either opt for a paid theme or a free one.

Proper Use Of Logo Variants:

Make sure you correctly utilize the logo variants when branding your Shopify store. The logos you create for your brand identity must be slightly different from each other. You can use logo variants according to their types and hierarchy.
The logos of your brand need to be adjustable according to the environment to enhance your brand’s clarity. A single logo can never fit every product and increase satisfaction; therefore, use the logo variants properly to attract customers.

Consistent Color Theme:

A color theme highlights your brand and store among millions of Shopify stores. A consistent color theme prevents your store from losing its reputation. The color combination you select for your logos must not be too vibrant or dim; it should be a perfect one that will help you to boost your engagements and sales.

Design A Website:

When branding an online store with a stunning brand identity, you need to design a website that advertises your brand. On the website, you can add your products to their reviews to win the visitor’s trust. Let your visitors enjoy the hypnotic web experience with super-fast loading, checkouts, and trouble-free navigations.

Valuable Content:

Another essential factor of a stunning brand identity is valuable content. When you create a website that promotes your store or the brand you are selling, make sure the content you are posting for promoting is interactive and valuable. Create stunning and memorable content just as your brand identity to generate traffic on your Shopify store.

Creating Brand Identity In A Nutshell:

Unique and stunning brand identity will help you stand out from the sky filled with competitors and simultaneously highlights you. Your customers and visitors will know about you and your brand through your brand identity, as it is the first impression of your online store.
Spread positivity around your Shopify store by generating particular themes, logos, fonts, and many more that convey who you are. That was all for today’s article; I hope it helped you create your memorable brand identity.
Remember that your brand identity is the mirror of your brand so create it cautiously; if you need any help, please feel free to contact us!