Ecommerce Optimization #2 – Page Loading Time in Five Amazing Steps

Does it seem like your website takes hours to open? Are you looking for efficient ways to speed it up? If the answer is yes, you will be eager to find out how to optimize the page loading time.

The same question has been bothering me for a while. I realized that I am losing traffic and users are leaving because it takes an eternity to open pages on my website. That is why I searched and found the best and simplest ways for optimization that even an inexperienced administrator can implement. Let’s not waste any more time and get to the business of speeding up webpage load time!

What You Will Need to Follow This Tutorial

If you are wondering about the list of things you will need to complete this tutorial successfully, here is a quick overview:

  1. PC or laptop with a valid internet connection
  2. Basic understanding of how websites and site coding works
  3. Image editing software
  4. Content delivery network

We start with the most obvious – if you want to make any changes to a website, you need to have a PC or laptop with an active internet connection. Besides that, you will need credentials to enter the site’s dashboard and your hosting administration panel (depending on the type of the website, you might not need the latter).

Next, you should have a basic understanding of how websites work. There is no need to write any code, but it is helpful to be familiar with how site coding typically looks. During the process, you will need to check out the code and make certain adjustments.

You will also need image editing software of your preference. The recommended choice is Adobe Photoshop, but any tool that performs image cropping and reducing can do the trick. Finally, one of the steps will require identifying a content delivery network to work with, and the choice there is also completely up to you.

Step by Step Instructions

We will get to the steps in a moment, but first, let’s check out why you should optimize page loading time:

  • Every second matters – the page abandonment statistics show that each second can play a vital role in keeping users on the website.
  • Improved user experience – you want to visitors to feel great while browsing your site so that they would regularly come back.
  • It affects your SEO – although it is only one way of ranking your website on a search engine, it still matters.

Step 1: Optimize Image Sizes

While pictures do play a crucial role in attracting the attention of visitors, each of them adds to the time the page needs to load. It is needless to say the users can see this as so annoying that they leave and never come back. That is why you want to optimize the images for a website, which is something you can do via any image editing software out there.

People most frequently use Adobe Photoshop as it is easy to crop images and reduce its size, as well as find other ways to make it light enough for the web. Here is a detailed video guide on how to optimize the image for a website in Photoshop:

https://www.youtube.com/watch?v=r8wv_dbwB9E

Source: YouTube / A Better Lemonade Stand

Step 2: Uninstall Unnecessary App

If you are using a content management system, such as Shopify, the chances are you have at least several apps installed. While some of them are necessary for the website to work properly, you probably installed a couple because they are free. The problem is they also need to be loaded with the page, which extends the overall loading time.

If you are using Shopify , start by heading to your administration panel and then find the Apps section.

Apps section in Shopify

From there, you will have an overview of installed plugins. Take a good look at them and delete any that you consider unnecessary.

Step 3: Delete the Website’s Unnecessary Scrip

For the visitors to check out your site, they need to load scrip first. These lines of codes are very specific and even blank spaces matter. Therefore if you have no idea about code, you should ask  some IT friends for help. But before that you can know which scrip is unnessary by using Waterfall of GTMetrix.

Waterfall in GTMetrix

With the Waterfall tool, you will know how much data a file take, how long to load, and do you REALLY need it? If you delete, will it influence your site? If not, delete it now.

Step 4: Utilizing a Content Delivery Network

A content delivery network (CDN) represents a system of interconnected servers for content distribution. They deliver web content by recognizing the visitor’s location and choosing a server geographically closest to them.

Content delivery network

That way you will save loading time, but you will also benefit from reduced usage of bandwidth and boosting the availability of the website to global users. Amazon CloudFront is an excellent choice for a CDN, but you can also go with Cloudflare, Akamai, or any other you see fit.

Step 5: Take Advantage of GZIP Compression

Have you ever had to send a large file to a friend or co-worker and you zipped it to decrease its size? The principle is the same here except you will be utilizing the GZIP compression for websites. This utility will compress all files before delivering them to the visitor. That will automatically reduce page loading time as the user has less to load regarding size.

Gzip

If you are using a content management system, download a suitable GZIP compression plugin. These will probably be free and do an amazing job in compressing.

Conclusion

That rounds up our guide on how to optimize page loading time on your website. Did you like the article? I believe that this information is vital for every site owner and administrator as page loading speed may affect the user experience and overall impression your website makes on the visitor. If you liked the article, please spread the word and share it on social media. Furthermore, feel free to enter the discussion by typing your opinion about the issue in the comment section!

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