Most ecommerce and retail entrepreneurs do not have the expertise and run them through guess work to failure point, and I am writing this post to help you know how you can get hands-on business skills from recently launched Shopify Academy.
Table of Contents
An introduction about Shopify Academy launched in 2018
The courses from Shopify Academy are provided by expert entrepreneurs with proven experience in running a business at Shopify.
Many businesses also struggle through technical and non-technical, compatibility and third party integration issues when setting up shop at Shopify and these challenges are contributors to business failure for many owners. Shopify Academy was launched last year to provide Shopify clients and customers with free training and tools on how to start and run businesses successfully, easily and at low cost from day one.
Shopify Academy is already providing free courses, live and online workshops, podcasts, video courses, blog posts and guides, as well as business tools and templates that can be helpful for newbies in business as well as old entrepreneurs because business is always a learning opportunity. Currently, there are courses to help you set up a shop at Shopify, how to build a print-on-demand business, drop shipping, turning your hobby into a business, and growing business with Instagram.
How Shopify Academy will help your business
The academy provides hands-on skills on how to run a business.
Entrepreneurship is a very old practice, meaning there already are entrepreneurs who have run businesses through both success and failure. The academy hopes to help business owners through training, advice, insights, support, workshops, and behind-the-scene stories provided by experienced store owners who have or are already running their businesses successfully. Providing right and tried and tested information about running an ecommerce business will take guess work out of operations, and this will increase chances of success.
In addition to providing training, the academy provides proven business tools and templates for download including brand strategy, cash flow statements, website templates and many others. Learning the specifics of doing things such as designing Shopify stores, promoting businesses via social media and email marketing, is expected to help businesses run cost effectively, easily and earn more from their operations.
The most helpful courses you can start taking today
Getting started with shopify
Shopify Academy hopes to provide courses that help people identify the appropriate business models they can pursue. Shopify Merchant Success Manager Samantha Renée, who also runs a Shopify store called Weave Got It, shares her journey running a store on Shopify platform while providing a course on the basics of setting up shop at Shopify. Her store is on track to cross the 6-figure income mark within the year and she has helped thousands of entrepreneurs to succeed in business.
She provides details on how Shopify works for store owners, advice on how to design an online store with the simple click-and-drag interface and how to launch products and adjust settings.
Email marketing 101
Even as near half of marketing emails recipients proceed to complete a purchase from shopping sites, many startups aren’t able to penetrate email marketing successfully. Many businesses continue to make very odd mistakes such as email spamming contacts, mailing from personal accounts, overselling email messages, failing to personalize email messages, failing to segment email lists, and having a poor emailing schedule.
Thus, another interesting course currently available at the academy for free is an introduction to email marketing or email marketing 101 by Drew Sanocki who has practiced ecommerce for the last 20 years through outlets such as DesignPublic.com and AutoAnything.com where he is CEO. He provides provide insights on how to build engaging email lists, create welcome email series, optimize a store for email marketing, automate email marketing, analyze email campaigns, strategize email marketing, as well as how to build customer loyalty programs and use email marketing to boost sales with minimal spending.
Serial entrepreneur and Shopify education expert Corey Ferreira will teach you how to apply dropshipping to start and run a local or international business at low cost. Through the course, you will learn how to find a product to sell, how to connect with a supplier, identify audience, deliver customer service, and how to build a dropshipping business all without holding large inventories or purchasing large quantities of product up-front from suppliers.
Dropshipping helps you learn a business at very low cost without holding large inventories.
Founder of four multi-million dollar ecommerce businesses and CEO of Hey, Gretta van Riel will also teach how to grow business with Instagram even as social media is central to any large or small business’s strategy today. You learn proven framework on how to use Instagram and email to increase sales quickly and easily, with real world examples.
Those who sign up for the courses learn how to start businesses of various kinds at low cost, for instance how to build a brand that relies on print-on-demand by finding an appropriate niche, audience and developing a product they love, and another one on how to sell homemade products.
There are also courses on product photography to train Shopify users to take photographs that can support their marketing. Upcoming courses include Search Engine Optimization and Facebook advertising.
In conclusion, Shopify Academy will remove the knowledge pain points in running your online businesses at Shopify and increase chances of business success. I invite you to let me know in the comment section if this article was helpful to you.