You should probably be overwhelmed with tons of tactics to increase your online revenues, your Average Order Value (AOV), or just simply engage your customers more. For instance, adding customer testimonials, offering 24/7 support, designing an attractive webpage are pop-up ideas in your mind. However, have you ever thought of product recommendations to implement in your Shopify online store?
To answer this question, first of all can you really define personalized product recommendations? Let’s think like this. This is an action that direct your prospects to checkout cart action by showing them a list of recommended products, such as “what customers might like” or “what other customers viewed”.
This article means to someone who is looking for a list of recommended hints to display your Shopify product recommendations as well as which are top product recommendation app on Shopify. We are also going to explain how Shopify product recommendation engine works before jumping to other helpful parts.
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How does Shopify product recommendation engine works?
Product recommendation engine is a set of algorithm that help personalize your customers’ experiences by showing them related products. It’s done by checking your customers’ geography, product viewed, shopping history and search queries.
From there, a list of matching products are sorted out and show to your customer when a matching product is found.
Top 6 hints to display product recommendations in your Shopify online store
Before proceeding with other suggestions for displaying product recommendations on your website, you should become acquainted with the product recommendation engine. This tool uses machine learning algorithms to advise the most relevant items to a user or customer. There are some suggested apps for working with filtering in Shopify eCommerce, such as Yuspify, Recommendify,…
You probably understand the function of a product recommendation engine and how it works in eCommerce. Keep scrolling down to start discussing how to display product recommendations on your homepage, product page, or cart page.
Promote best-seller product recommendations
Best-seller is a must-have-in-store section in any online store. It is a truly effective top-killing sales strategy that displays top-selling products based on previous customer purchases.
To sort out and display their best-selling collection, Shopify merchants would need the help of either a Shopify app or an algorithm. Algorithms will help them detect what types of products are most chosen or sold based on data collected from previous customers.
Homepage and Product Page usually display the section of bestsellers under the form of a slideshow or pop-ups.
For example, an online store named Bulletproof doesn’t hesitate to share with their online shoppers some of their top-selling products to attract them.
Show discount and sales in your product recommendations
We do not deny the power of sales campaigns based on upcoming seasons or festivals. It happens quite often in the fashion eCommerce industry. The lesson learned is that you should display a range of discounts and sales on any Shopify website’s homepage to seduce your customers. Highlighting lower prices with contrast colors and using a nice font can encourage them to click on the product.
Look at the LuxyHair store, noted as one of 29 examples of successful Shopify online stores. You can see how they display their sales seasonal campaign. Does it look very logical and attractive?
Show ratings-based product recommendations
High-rating products will be collected with the help of a product recommendations engine. To be specific, this engine detects two types of feedback, namely implicit feedback and explicit feedback. Explicit feedback involves conscious and willing ratings and comments. Therefore, the recommendation engine can base on it to list out the top positive products in your store.
Look at the Enfamil store. On their homepage, they display their most popular products with star ratings under the product name. They don’t hesitate to ask customers to click to action by a CTA button under star ratings.
Show location-based product recommendations
Showcase your location-based product recommendations is another idea. That helps customers to get more information about what people are buying in their location.
Thanks to product recommendation engines, your online visitors can be tracked by their consuming behavior in the area they live in . This modern tracking tool can generate customer interest based on where they shop. Then it suggested new things, such as what people were buying in the neighborhood.
Look at Walmart to get more insight into these wise sales tactics. They showcase products that are trendy in the place where consumers are buying.
Show product recommendations based on browsing history
Collaborative filtering is a method for product recommendation engines. This is a filtering method to collect a large dataset of preferences and purchasing behavior from many users. Then, it predicts consumer behaviors by noticing which items are viewed compared to others.
From there, this tracking tool suggests a list of relevant products. Those products are usually listed under the section of “You may also like” on the product page or cart page.
If you search for shoes in Nike’s online store, relevant products like tops or leggings are shown. Nike used collaborative filtering to combine data history from previous customers to suggest relevant products.
Show product recommendations based on purchasing behavior
One suggested smart tip to increase your brand awareness and drive revenues is to consider recommending your customers other “go-with” products . In your online store, you can name the section “Frequently bought together”.
A product bundle is recommended by the Modell store to go with female leather running shoes. The total cost of the bundle is also ideally less than the cost of a single ticket.
This product recommendation based on purchasing behavior is a good tactic to engage your customers with other products and drive more revenues by just one single click.
How to add product recommendations to Shopify
Amongst all Shopify customization features, product recommendations seem to be more complex to add or edit. Therefore, using only available settings in Shopify admin is not enough to get the best of them.
There are two ways to collect meta-data and display it in your Shopify online store. The easiest way is to install Shopify apps if you are technically savvy. Otherwise, seeking a trusted outsourcing partner is also an option.
Wiser is at the top of the suggested list. It specializes in personalized recommendations to improve your business’s average order value and to cross-sell effectively. It could show your Shopify product recommendations in the form of a list or as a pop-up display. However, it’s not a free app to download. You need to subscribe to it for $9.99 per month.
Limespot Personalizer is a more advanced technical app. It gathers global trends and combines them with data gathered from your customers’ website purchasing behavior to recommend the most relevant products. It also displays your related collection with various addictive design options.
It’s no doubt challenging for you to choose a reliable partner since there are too many out there in our global market. But before moving to how to select a proper one, please understand the greatest advantages of outsourcing partner:
- If you are not technically savvy, your e-commerce outsourcing partner is an expert at managing any technological e-commerce issues.
- Your e-commerce outsourcing partner helps you decrease your time consumption in finding a coding solution to collect your data or to display your list of related products on your front-end website.
- Your e-commerce outsourcing partner will be your 24/67 left hand when you need any urgent assistance.
These are enough for you to understand the pros of outsourcing partners. You just need to select the proper one amongst many in our competitive global market. It’s highly suggested that you consider the most important points, such as:
- Compatible pricing as you do want a suitable price with high-quality services.
- Choose them if they are highly supportive. I can’t tell you in words what a supportive partner should be, but I bet you feel it when you discuss it with them.
If you are not a tech-savvy person or you are wondering how to add your list of related products, it’s always worth trying our tweak to show related products on the Shopify cart page.
There are several ways to increase your revenue as well as to engage your customers with your business. You can find a lot of online resources suggesting tons of methods display your product recommendations on Shopify nicely.
If you need any assistance, just simply drop us a message and we will get back to you asap!