About Time Bathhouse Created a Digital Spa That Feels as Good as the Real Thing
In today’s fast-paced world, self-care has become more than a luxury — it’s a neccesity. That’s the philosophy behind About Time Bathhouse, an Australian wellness brand known for its immersive spa experiences and premium self-care products. But as demand for convenience and digital access grew, About Time saw an opportunity: could they bring the tranquility of their physical space into the digital realm?
The answer was a resounding yes. And with the help of Shopify and thoughtful design choices, they didn’t just launch a website — they created a digital sanctuary that extends their mission of calm, care, and connection into every screen.
From Boutique Spa to Seamless Digital Sanctuary
About Time Bathhouse was built on a vision including bring calm, care, and connection into people’s lives — not just through in-person spa experiences but through a thoughtful digital journey as well. Whether you're looking to book a rejuvenating bathhouse session, shop curated self-care products, or send someone a digital gift card, everything is now accessible online in just a few simple steps.
The new website is more than just a storefront. It’s a digital oasis — combining clean, elegant design with smart functionalities that make every click feel like a breath of fresh air.
Design That Reflects Calm and Care
Soft, Neutral Color Palette Inspired by Nature
The design begins with a gentle, nature-inspired color scheme — warm neutrals that echo the serenity of the spa experience. The visual identity is soothing from the first scroll, instantly setting the tone for relaxation.
Minimalist Typography with Purpose
Elegant, minimalist fonts were chosen not just for their beauty but for their readability. The typography reinforces a calming, wellness-oriented brand identity that feels modern yet timeless.
Whitespace and Layout for Mental Breathing Room
Ample whitespace and a well-structured page layout guide visitors through the site in an intuitive, unhurried way. This design approach mirrors the kind of mindful presence the brand aims to nurture in its customers.
Subtle Dynamic Effects
Subtle hover states and scrolling animations were added to increase engagement without overwhelming the user. These small touches make browsing feel interactive, yet still peaceful and light.
Built for Booking Bliss
Zenoti Integration for Seamless Booking & Membership
A key feature of the website is its integration with Zenoti, a leading wellness and spa management platform. With this tool, users can:
- Book appointments for various spa treatments
- Register for memberships
- Purchase or redeem digital gift cards
- Schedule package experiences
- Receive automated reminders via email or SMS
Flexible Online Booking System
From bathing rituals to specialized treatments and gift experiences, everything is now easy to explore and book online. This shift not only saves time for clients but also enhances operational efficiency.
The E-Commerce Experience: Smooth, Simple, and Spa-Like
Effortless Product Discovery
Browsing self-care essentials is now easier than ever. The site features a clearly organized navigation menu, allowing users to discover everything from bath salts to candles with minimal effort.
Smart Cart & Express Checkout
- A cart drawer provides a quick view and easy management of items without interrupting the flow.
- Users can check out quickly using Apple Pay, Google Pay, or Shop Pay.
- Prefer not to make an account? No problem — guest checkout is available for a hassle-free experience.
Mobile-First by Design
Knowing that customers are often on the go, the site is fully optimized for mobile devices. Whether you’re booking a treatment or buying a gift card, the process is smooth from start to finish — no pinching, zooming, or guesswork required.
Wellness Meets Digital Elegance
About Time Bathhouse proves that a sense of calm isn’t limited to physical spaces. With a Shopify-powered platform, a soothing design, and thoughtfully integrated features like Zenoti booking, digital gift cards, and express checkout, the brand offers a complete journey of wellness that starts online and carries through to real-life rejuvenation.
This project is a reminder that great digital design isn’t just functional — it’s emotional. It has the power to reflect your brand’s heart, extend your reach, and turn every customer touchpoint into a moment of care.
If you’re building a wellness brand or transforming your physical space into an eCommerce experience, take a page from About Time Bathhouse: calm is a feature, not just a feeling — and yes, it can be designed.
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