Your Flavors, Your Box – Moji Masala Custom Bundle
In today’s world of shopping, people aren’t just looking for products — they’re seeking moments of joy, personal expression, and deeper connection. Whether it's the scent of a favorite dish or the thrill of discovering a new flavor, customers want every purchase to feel like it was made just for them.
Understanding this shift, Moji Masala — a handcrafted Indian spice brand — partnered with HappyPoints to bring an innovative feature to life: Custom Bundle. Now, every customer can “design” their own spice box to match their tastes, needs, and personal preferences.
From Real Needs to a Game-Changing Idea
Moji Masala realized that every home cook has their own cooking habits and flavor preferences. Instead of offering fixed bundles, the brand wanted to give customers full control — making every order a deeply personal and enjoyable experience.
That’s how the Custom Bundle feature came to life: a solution that not only boosts customer satisfaction but also helps improve sales performance and promotional strategies.
Clean Interface – Smooth Experience
Modern & Minimalist Design The bundle page is designed with a clean, modern look. Each product is presented with high-quality images and a clear layout, making it easy to browse, explore, and make decisions without feeling overwhelmed.
Optimized for Mobile With many customers shopping from their phones, we took a mobile-first approach to ensure a smooth experience — from product selection all the way through checkout.
Custom Bundle – Build Your Own Box, Your Way
Flexible & Personalized Forget fixed bundles. With Custom Bundle, customers are free to choose their favorite spices and build a box that’s uniquely theirs — no limitations.
Clear Rules, Easy to Understand All offer conditions — like minimum quantities or discounts — are clearly displayed during the bundle creation process, so customers can make informed decisions without any confusion.
Real-Time Discounts Any applicable discount is calculated and shown instantly, based on the user’s selections. This not only makes the process more exciting but also encourages customers to complete their order naturally.
Fully Tailored – From Interface to Backend
A Dedicated Bundle Page HappyPoints developed a standalone bundle page that Moji Masala can fully customize — from colors and fonts to layout and imagery — ensuring the page fits the brand’s unique identity. The cart and checkout experience is also aligned to deliver a seamless flow from start to finish.
Smart App Integrations We integrated tools like Easy Bundle and Seal Subscriptions to simplify bundle management. Whether it’s setting up bundle rules, managing discounts, or launching subscription plans — everything is streamlined and easy to manage within Shopify.
The Results
Since launching the Custom Bundle, Moji Masala has seen great results. The shopping experience became more fun and engaging for customers, which in turn led to a noticeable improvement in conversion rates. Average order values also increased, as customers were more likely to add extra products to complete their bundle. More importantly, this personalized journey helped Moji Masala build deeper, more meaningful connections with their audience.
Final Thoughts
A great feature doesn’t just come from a good idea — it’s about bringing that idea to life in a way that’s thoughtful, well-executed, and user-friendly. With Custom Bundle, Moji Masala shows how a traditional brand can step into digital transformation without losing its soul — in fact, they’ve managed to shine even brighter.
If you have a similar idea and want to make it real, HappyPoints is ready to walk with you — from the first sketch to the last line of code.
Inspired by this story? Let’s explore how we can create something amazing for your brand too.