Clay Imports - Smart Tile Shopping Made Simple
Helping Clay Imports turn complex tile buying into a smooth online experience — with the right tools, right choices, and fewer headaches for customers.
🧮 Custom Shopify app with a built-in tile calculator
🔄 Flexible buying options: by piece, box, or square foot
💸 Dynamic pricing based on quantity type
✅ Fewer customer errors, better conversion rates
Buying tiles online should be exciting—not confusing. But for many customers, figuring out how many tiles they need for a space can feel like solving a complex math problem. Clay Imports saw this challenge and decided it was time for a smarter way to shop.
Let’s explore how they transformed their Shopify store with a fully customized solution that simplified the buying process, improved the customer experience, and gave their sales a meaningful boost.
When Functionality Falls Short: A Market Gap in Online Tile Shopping
Shopify is a powerful eCommerce platform—but like most off-the-shelf solutions, it has its limits. For a tile business like Clay Imports, the default setup couldn’t offer what their customers needed most: a simple, intuitive way to calculate how many tiles to buy based on the size of their space.
Without this, shoppers often faced:
- Confusion over how many tiles were enough
- Inability to choose between buying by piece, box, or square footage
- Frustration with unclear pricing models
This created a poor shopping experience and, ultimately, lost sales.
Clay Imports knew they needed a better solution—one that felt as custom as their beautiful tiles.
How We Built a Custom Shopify App for Smarter Tile Shopping
To fix the problem, we helped Clay Imports build a custom Shopify app tailored specifically to their products and customer journey.
Here’s what the new solution delivered:
- Flexible Purchasing Options: Customers can now buy tiles however they prefer—by individual piece, by box, or based on the exact square footage of their project.
- Dynamic Pricing That Adapts: Whether someone is buying a single tile or enough to cover an entire kitchen, prices adjust automatically based on the selected unit of measure. No guesswork, no surprises.
- Smart Bundling for Easy Orders: The app also supports product bundling, making it easier for customers to purchase recommended sets or combinations, reducing effort and boosting upsell opportunities.
All of this was built into a clean, easy-to-use interface that blends seamlessly with the existing Shopify store.
The Results: Better UX, Fewer Errors, and Higher Tile Sales
With the new custom Shopify app in place, Clay Imports turned a complicated shopping experience into a smooth and delightful one. The results speak for themselves:
- Customers can confidently calculate and purchase exactly what they need
- Fewer support inquiries and order errors
- A more engaging, professional online store that reflects the brand’s creativity and care
By solving a real need with thoughtful technology, Clay Imports didn’t just improve their online store—they created a better way to shop for tiles altogether.
We can tailor something just as special for your brand.