Do you want your Shopify store visitors to explore your eCommerce shop and make purchases? This isn’t very pleasant when someone enters your shop and leaves it without taking any action. It may be possible that your store does not have the capability of converting the visitor into a buyer.
It’s ok, and there is nothing to worry about! All you have to do is follow these conversion optimization strategies for your eCommerce fashion. It helps you optimize your store for sale; there is nothing difficult to follow; you can conveniently simplify everything in your store, whether you have a little bit of experience with Shopify or a beginner.
Conversion optimization is an art that helps you to build your store in such a way that it receives more revenue-getting actions. It includes many strategies that can be overwhelming. Therefore, we brought 15 easy-to-follow CRO strategies to grow your Shopify store. This article (part 1) will cover 5 strategies.
But before we dive deeper, let’s discuss some basics of Conversion Rate Optimization.
Conversion Rate Optimization of fashion eCommerce
The process of improving your fashion eCommerce to give a good impression on the visitors is known as Conversion Rate Optimization. It helps to increase your revenue and makes your Shopify store more trustable for new customers. To make it understandable for you, I would like to divide “Conversion Rate Optimization” into three parts.
At the first “Conversion”. It means a customer lands on your page, explores your store, and purchases an item or takes action like adding the product to the cart. The second is “Conversion Rate.” This means the ratio of conversions. In easy words, conversion rates are the tracking process of your store’s visitors and the visitors who leave the site being buyers.
To improve your Shopify eCommerce conversion rate, “Conversion Rate Optimization” enters – the final part. CRO is the art and science of receiving more revenue-building actions from the visitors. Conversion optimization helps the e-retailer to understand the behavior of customers and do better marketing. It enhances the number of customers by leveraging the current traffic by engaging visitors to make purchases.
Factors Of Conversion Rate Optimization
We hope that the information mentioned above helped you have a clear conversion optimization concept in your mind. Now, let’s get the factors of Conversion Rate Optimization under discussion:
Your Shopify store landing page design is the first impression on your visitor so, try to make it as attractive as possible. Conversion optimization will help you to update your store design and make it eye-pleasing. You can take colors’ and fonts’ help for your logo to convey your product’s image precisely.
Moreover, when you add images to promote your store, make sure to take pictures with real human beings advertising your product because authentic images drag more customers to the product than the animated ones.
When creating Shopify or any other eCommerce store, usability plays a vital role in gathering customers. Ensure that your online store is easy to navigate because the store that is not convenient surely experiences advanced bounce rates, resulting in low conversion rates.
Moreover, your Shopify store must have a manageable interface that will help your customers reach the speedy product they are searching for. Make your site payment methods easy to read; therefore, the people who have no computer knowledge would shop around happily.
You must have heard people discussing that photographs are essential to the sale of any product. Yes, you can say pictures are necessary, but product descriptions are more important to make sales. For conversion optimization, you must add keywords to your descriptions for SEO ratings.
Furthermore, take care of the point that your keywords must give a natural look in your production. Don’t forget to add the pros and cons section as it makes you honest and trustable.
Customer Review Section
It’s a fact that almost 95% of the shoppers jump to the review section, after reading the product description, to read other customers’ experiences with the product. If your product is authentic and of high quality, your customers will happily share positive reviews and encourage other customers to purchase. This action will ultimately optimize conversion rates.
Benchmarking Conversion Rates For Fashion Ecommerce
Ecommerce has become an essential need for the fashion industry. By 2018, fashion eCommerce generated a revenue of about $481.2 billion globally. It is expected that by 2022, fashion eCommerce will generate $712 billion without any trouble.
Can you believe that more than half of the fashion industry revenue is calculated through the stores? There are thousands of online platforms for eCommerce, and only Shopify revenue was about $2.98 billion by 2020. Now you can imagine the revenue of the rest of the platforms.
Conversion Rate Through Traffic Sources:
Almost 90% worldwide have digital devices, which are the primary source of traffic on online stores. Similarly, in 2020, mobile phone conversion rates started increasing from 1.7% to 2.1%, and it defines that more customers were interested in online shopping from anywhere.
Moreover, the traffic generated on your Shopify store through many social sources. Not everyone gets into the store by direct searching the store URL. Almost 5.44% of buyers visit by clicking on the referral links and sometimes through Google suggestions, and 5.34% of customers break in the store through email newsletters.
Conversion Rate By Industry:
According to last year’s IRP commerce report, the eCommerce store has conversion rates of 4 % from arts and crafts products and 1.41% from the fashion industry. Now the eCommerce fashion industry has a conversion rate of 2.44%, and art and craft products have 3.79%. The conversion rate varies from country to country; this is why make sure that you choose your niche according to the audience.
Top Conversion Rate Optimization Strategies For Fashion E-Commerce Business:
1. Benchmark Your Conversion Rates:
Now that we have benchmarked the conversion rates for fashion eCommerce globally, it’s time to benchmark your conversion rates. Benchmarking is one of the best conversion optimization strategies to improve your Shopify store performance.
It is common to identify the growing numbers of visitors that leave the site as a buyer. It is essential to keep analyzing your Shopify store data to track the sales. You can simply check your analytics on the Shopify dashboard to check your sales and returning customer rates.
2. Optimize For Mobile-First Experiences:
As we told you earlier, most customers drive through mobiles; therefore, it is crucial to optimize your mobile-first experiences. An online store must enable the customers to purchase from anywhere. Mobile-first design simplifies and compresses your information into a manageable chunk.
Once you generate the mobile-first theme that means you have the main functionality of the store. Now you can add more functions according to other devices.
Moreover, you can quickly implement filters and sophisticated searches by tools like elasticsearch.co. As mobile screens are hard to look at; therefore, keep your Shopify store’s fonts larger to prevent the user from strains.
3. Improve Site Performance And Loading Speed:
To optimize the conversion rate, you must optimize your website to give a great impression. User experience must be a priority because you don’t have a second chance when it comes to your customer requirements. Use a content delivery network to improve your site performance and enhance your sales.
However, your customers will never run back to you if they are enjoying the Black Friday sale, and your online store takes more than a few seconds to load. Make sure the pictures on your store are not exceeding the size limits.
4. Create High-Quality Visual of Products:
- Use High-Quality Photos:
We suggested you keep the image size smaller, but we never meant to add crappy images and decrease the site conversion rate. Don’t just rely on the information and pictures that the manufacturer provides; besides, you can research your selling product. Do photography yourself and add relevant content to the product description to attract customers and enhance sales.
High-quality photos are the perfect way to increase engagement on your site. When customers spend more time on your store, it will reduce bounce rates and increase rankings. Adding premium pictures of products to the store forms a link between the store owner and the customers, showing that the audience starts liking your products.
- Use Videos To Hook Your Customers:
Customers like to test and touch the product before purchasing. Because of your store, you can’t get the person to handle merchandise but, it is also good to see someone else handling it. You can add a product’s video that perfectly conveys the benefits and uses to the customer.
Video is good for the readers; besides, it is also beneficial for you as a perfect video conveys your brand’s message and optimized conversion rate. According to Animoto, 75% of customers are more likely to buy the product if its description comprises a video that defines the uses. You can use drawing videos and claymations to hook and entertain your audience simultaneously.
For example, Zappos produced over 250,000 product videos on their website.
When you show product variants in a drop-down menu, there is likely a possibility to enhance the sales. When a customer purchases a product, let say, a t-shirt, you can appreciate him for his support then show him relatable products.
It may be possible that he likes the jeans or shoes to go with the t-shirt or compare another t-shirt with the one he purchases. Therefore, customers will make more than one purchase and ultimately raise your conversion rate.
The Bottom Line:
An epic eCommerce store is the main reason behind increasing conversion optimization. When you receive your first, your struggle should not end up there. It should also be not stopping by your 1000th sale. Keep on struggling to win your customers’ trust.
Now you are not needed anymore to waste your precious dollars on the advertisements because the above strategies for conversion optimization will help you raise your conversion rate. Let your visitors explore your store freely and turn them into your loyal paying customers.
In part 2, we will present you with 10 other strategies to boost sales in eCommerce fashion. Stay tuned and meet us in the next part!
If you need any help in customizing your Shopify store according to conversion optimization strategies, feel free to contact HappyPoints.