Business Ideas

eCommerce Marketing: Social Selling With User Generated Content

By HappyPoints on April 7, 2020 1 Comment

Now that we’ve passed the rush of the winter holidays we’re in that weird in-between place. There are a few months until the weather is warm again and people are still shaking off that winter snow.

Early spring is a hard time for online eCommerce stores as they don’t have enough sales on their Shopify stores. How can you encourage people to shop when they don’t quite feel like it?

Try the technique of social selling! Social selling is using social media to turn contacts and followers into customers! You do this by leveraging popular social channels to drive traffic to your Shopify store.

Understanding social selling

Social selling is a new concept in the digital world. Now, a business like yours is able to leverage their relationships through their social networks. All thanks to the rise of social media and social networks!

Social selling is different from both social media marketing and advertising. Rather, social selling is using social media to find and connect to sales prospects. Think of it as a sort of modern-day Rolodex of contacts that can be your potential customers.

Why is social selling so powerful?

We’re human-which means we love to connect to one another.

Take advantage of these human impulses and nurture relationships with potential customers. Social selling is able to tap into many human emotions like trust and empathy. By creating these connections, you’re building relationships and creating a positive influence on your revenue.

Part of the brilliance of social selling is the fact that you can use tools to measure its impact. LinkedIn has created a great tool for providing insight into the impact of salespeople. This tool is called the ‘Social Selling Index’.

You can also use Customer Relationship Management (CRM) systems (like Hubspot!) that have some form of ‘social network’ tracking. These tools can be helpful to glean insights into customers by using a variety of different data sources.

Create a ‘we’ group

Turn the strangers in your network into a collective community group.

We, humans, love to feel like we’re a part of something – that’s why fan groups with fun little names always seem to appear. Think Taylor Swift fans being called Swifties, or Twitch Streamer smalllant welcoming his subscribers to ‘The Ant Colony’, or my favourite yet Australian Youtuber Gavin Webber always welcoming newcomers to his channel with a cheerful ‘G’day curd nerds!”.

These influential people are always leveraging their fan-base! They turn to fans to sell more and build hype around a new project. Your brand can do the same by creating a group name and being relatable.

Be relatable and understanding

We tend to trust our peers. So, you want customers to trust you. Don’t come right in with a robotic sales pitch, or jump right into your spiel.

You should be showing off your user-generated content and positive reviews. Doing this will allow your audience to see that there are a lot of happy customers already in your ‘group’.

You can create a group via Facebook groups, email, or hashtags. When you do, chat with people in a more informal way like you might with friends. This is not to say that you should ignore manners and proper greetings out of the window! Remember to build those relationships you need to be relatable.

How you can take advantage of social selling for your Shopify store

Start by telling a story

The foundation of great marketing and selling is telling stories that touch people.

Being able to evoke strong emotions and tug at heartstrings is key to selling. Often these stories are things that are relatable. Things that we can all connect to in some way – a lot of human moments are like that.

Don’t be afraid to use current social media platforms to tell stories. You can use platforms like Facebook or Instagram ads. Here are a few examples existing brands have created:

Budweiser’s don’t drink and drive messaging seriously hits home. The video is a heart wrenching ad about a dog waiting for his owner’s return.

Consider selling directly on these platforms

You’re able to connect your Facebook data and products to your Shopify store with the FB ‘pixel’ and plugin. Follow this guide to get set up.

There are also a bunch of apps in the Shopify Marketplace that will allow you to set up your marketing and advertising through Facebook. 

If your brand is more in line with the aesthetic of Instagram, you can also connect it to your Shopify store. Again Shopify’s marketplace has a ton of apps you can check out too.

Selling directly on your social platforms provides people in your social network with the ability to seamlessly shop! Many people are turning to social media to discover new brands. You want to make sure you make shopping from you as easy as possible.

Provide value in your social media posts

If you’re using social channels to sell make sure you provide value to potential customers.

You want to show them that your product is good and perhaps explain its use or features. If customers are aware of the problem your product solves, they will be more confident in buying as well.

If you are in the fashion space, make sure to add lots of lifestyle photos. If you are in the tech space, be sure to provide demos or communicate the benefits of the product. You always want to be adding value to your customer’s lives on social.

Engage with your community

Using social media doesn’t just mean posting pictures or content and moving on. You want to engage your audience and become part of, or create, an audience.

Use a Unique Hashtag

You can create specialized hashtags to achieve this goal. Encourage your customers and fans to post pictures of them using your product.

This is also great user-generated content you can post customer photos to your product page and blog (with credit of course!). It can also be helpful to ask your customers to post photo reviews. If you ask for reviews on Instagram remember to ask your fans to use specific hashtags. That way you can have these link directly to your product page(s).

Engage with customers

It also helps to reply and engage with comments or posts on your own page(s). A lot of social platforms actually look at the engagement/follower ratio to determine your ‘rank’ or popularity. Engaging with your audience can be really beneficial in boosting your presence.

Use Influencers

Try utilizing influencers as well. People who fit or represent your brand may be willing to share your product(s) or content to their own audience. It helps if the influencer is similar to your own brand.

Say you’re a coffee brand, then you might want to find a YouTuber who tests different coffees, or drinks it all the time. The viewers of that Youtuber will be more likely to try your coffee brand then. That is because your message and brand align with the YouTuber’s content as well.

Wrap-Up

We’ve gone over a bunch of different ways to use social selling. There are a hundred more ways you can use social media to sell, but we hope we covered some options that will work for you.

Happy selling!

About the author
Jameela is the owner of the Shopify store Alora Boutique and the Marketing Manager at Fera Commerce. You can find her on the interwebs on LinkedIn and Instagram.

  1. Odell says:

    The mobile application sector is understood for its ever-evolving Application programmers are progressively incorporating innovative mobile innovations right into conventional
    service procedures to enhance them for better result.
    When it pertains to the mobile OS, Android takes pleasure in a bigger
    customer base with nearly 2.8 billion applications all set for download in Play Shop.
    Numerous markets have actually effectively leveraged the power of Android applications to boost
    their staff member performance and also supply much better customer support.
    Mobile application advancement has likewise redefined the procedures and also shipment system in the health care market, making it extra patient-oriented.
    Individuals can look for instant clinical focus anytime as well as make settlements for an appointment right from their Android applications.
    Also in greatly consumer-focused markets such as tourist as well as retail, mobile application advancement
    has actually taken care of to leave an enduring mark. As a result of its flexibility to market modifications as
    well as consistent technical upgrades, the mobile application has actually become
    among the recommended systems for enterprise-grade applications throughout sectors.
    Below are the leading 5 markets which are lucrative for mobile application growth.
    With a better focus on the value-added medical care shipment design, the clinical
    sector has actually come to be progressively patient-centric.
    Mobile application advancement has not just helped with
    far better interior interaction networks amongst physicians, clinical team,
    and also health center management, yet it has actually
    likewise offered real-time accessibility to appropriate
    clinical documents to enhance the top quality of individual
    treatment. Mobile application advancement has actually made it simple for individuals to schedule
    a consultation or get any type of health care center throughout a clinical emergency situation. Individuals can currently additionally look for digital assessment over a mobile application, and also adhere to up
    on their health-related questions. Among the leading technology patterns controling the
    health care market is making use of Mobile-based wearable
    devices, which have actually changed their nutritional routines of numerous customers as well as increased health and wellness understanding around the
    world. With a new age of mobile application advancement innovation services, mobile financial
    has actually come to be the brand-new name for Electronic
    banking internationally. With sophisticated commerce-oriented capacities and also
    simple purchase procedure, banking-specific mobile applications have actually changed smart devices right
    into completely useful individual financial institutions
    for customers. Account-holders of leading worldwide financial institutions can currently upgrade
    credit/debit card information as well as PINs with their financial applications and also move cash to various other accounts with a
    couple of swipes. Mobile application programmers are additionally explore brand-new mobile modern technology that would certainly allow
    customers to pay with a safe entrance without any
    type of third-party recognition. This step
    is anticipated to produce much more openness in deals, financial institution consumers to handle their money a lot more effectively.
    Mobile application growth has actually supplied countless real estate agents a
    system where they can show their appropriate market experience as
    well as try to find customers. Besides, Mobile application growth has actually
    developed a basic change in the realty procedures- offers are
    currently checked out and also completed on online systems instead than physical gos to.

    Building suppliers can employ their required information of each provided website over their Mobile applications, which
    makes it possible for leads to check out details conveniently on the move and also strategy visits appropriately.
    Making use of innovative innovations such as Enhanced Truth (AR)
    is additionally transforming the face of realty. Residential or
    commercial property proprietors are permitting potential customers to delight
    in a digital experience of any kind of residential property or
    website with the application. Mobile application advancement has actually therefore produced an online affiliation in between dealerships and potential customers, allowing the last
    seal even more bargains effectively. The effect of Mobile modern technology
    is greater in sectors such as traveling as well as tourist in which consumer contentment plays an important part.
    A number of trending technology elements, such
    as GENERAL PRACTITIONER navigating, abroad financial, electronic schedule preparation,
    as well as real-time monitoring, have actually promoted the following degree
    of market infiltration and also customer interaction in the tourist sector.
    There are a number of Mobile-based applications that enable site visitors to take a trip cashless
    as well as purchase required centers via mobile financial.
    In the age of Equipment Discovering (ML), travel-based Mobile application advancement is anticipated to
    provide smarter attributes. ML-powered applications can make far better journeys for wanderlust
    vacationers by taking signs from their traveling background as well as choices.
    The universality of Mobile-based applications has actually brought transformations in the
    retail community also. The M-Commerce gets on the increase, offering consumers the flexibility to make acquisitions
    anytime from anywhere. Consumers can go to online electrical outlets
    promoted by an application, sight online magazines of products/services and also store with a
    couple of faucets on their mobile phone displays.
    Sellers selecting Mobile application advancement solutions have actually had
    the ability to increase their client base with sophisticated
    innovations such as closeness sign API, press notices, as well as on-line
    commitment programs. Via Mobile application growth, consumers can additionally purchase
    the preferred item online and also get it when they go to the shop.
    Mobile application advancement has actually hence encouraged retail entrepreneur
    to produce a durable brand name identification and also use a special purchasing experience
    to the purchasers. In the existing app-driven market situation, just
    companies that are receptive to transform will certainly endure.
    HokuApps mobile application growth can really play a crucial duty in allowing electronic change for organizations running throughout
    various commercial verticals. Not all Mobile application programmers, nonetheless, recognize the
    current technical adjustments as well as fads that control this mobile system.
    It takes years of experience as well as thorough market understanding to
    produce a personalized and agile Mobile application that improvisates as well as strengthens
    the marketplace identification of services and also brings excellent ROI.
    Hereof, just a long-lasting Mobile application growth firm like HokuApps
    can give prolonged assistance to your Mobile application needs and
    also job together with your company group in every stage of the application growth.
    If you intend to transform special company suggestions right into a high-performance ready-to-launch application, ensure that you
    decide for a Mobile application advancement solutions carrier that can accommodate
    the certain demands of your service.

Leave a comment

Your email address will not be published.

Hello, let’s get in touch!

Leave your contact info below
and one of our consultants will be in touch with you shortly.

Holler Box