You should probably be overwhelmed with tons of tactics to increase your online revenues, your Average Order Value (AOV), or just simply engage your customers more. For instance, adding customer testimonials, offering 24/7 support, designing an attractive webpage are pop-up ideas in your mind. However, have you ever thought of product recommendations to implement in your Shopify online store?
Keep scrolling down. You will find more hints to help you collect and display product recommendations. But let’s first understand the huge benefits that it nowadays brings to us.
Benefits of the product recommendation section in your Shopify online store
Product recommendation enhances AOV
Product recommendations boost revenue by having a positive impact on your shopper’s cart page. In other words, they increase your AOV (Average Order Value). For example, a Shopify fashion store can offer its customers supplementary accessories to go with their chosen dresses or encourage them to add more similar ones with different colors or shapes. As a result, each customer is likely to order more than expected.
Product recommendation meets your customers’ expectations of a positive experience
We are all in the era of 4.0 technology . As we strive to provide a powerful customer experience journey, our customers expect more from us. Imagine visiting a website and searching for a product. In fact, there are a plethora of websites, none of which have a quick recommended product on the homepage or any filtering on the category page. So how do you feel about this? So I guess that frustration and anxiety are your feelings.
Therefore, recommending a collection of new arrivals or popular products on your homepage, or offering filtering on your category page, are wise tactics to keep your customers navigate your website. These are to impress them with your online services and to improve their journeys.
Product recommendation boosts conversion rates
One solution to improve the conversion rate is to improve the experience of returning customers . This means providing them with exactly what they expect to look for. With the help of a product recommendation engine, your website content will be optimized based on customers’ previous purchasing history. By collecting data, the recommendation engine will analyze and generate a recommended list of relevant products. When returning to the website, customers will not feel anxious amongst various new offerings, collections, or arrivals.
Where to display product recommendations in your Shopify online store
On your Shopify homepage
Shopify homepage is where to give an introduction to your brand and guides visitors further. Indeed, the goal of the homepage is to make a good first impression. A successful homepage can establish your brand, engage users’ interest and attention. But on top of it, to drive sales. Learn more about what makes a powerful homepage.
On your homepage, you can display your high-rating recommended products. Pay attention to the imagery of your related products. According to Dr. James Mcquivey’s Forrester, your imagery plays such an important role in catching your visitors’ attention .
Pinkqueen is a Shopify summer fashion online store. On their homepage, they highlight a variety of related products, such as seasonal collections, the most popular selling products with discounts, and so on. Therefore, female customers, in a way, can easily find their appropriate products amongst several new collections or new arrivals.
On your Shopify product page
The homepage is to impress and the product page is to engage. Certainly, the product page is a customer magnet that helps build your brand and effectively cross-sell and up-sell your products.
On your product page, you can display your related list of products, such as the most similar products, “Frequently bought together” products, “Customers who bought this also bought” products. You can also consider adding a list of personalized recommendation products.
When I visit the Gymshark online store, I click on the “leggings” section and filter by my preferences, based on size, price, etc. It shows me a list of appropriate leggings. After they direct me to the product page, the below section shows me a list of “You might like” products. This list displays leggings based on my previous selected size, price, color, etc.
On your Shopify cart page
Cart page is another effective way to showcase your product recommendations on Shopify. It not only shows your customers their must-do action; but also can boost your average order value by recommending accessories or other “Frequently bought together” products. Remember that any customer entering your cart page is willing to pay for the products. Hence, it is a good chance to draw attention to relevant products that they might be highly interested in.
You can use a similar automated scaling logic to avoid implementing inappropriate accessories with a soon-to-be-purchased product. For instance, an iPhone 6 will go with an iPhone 6 cover.
Fashion online store Avenue recommended items to go with their customers’ decide-to-buy products. Their customers are more than willing to click on it because it makes them curious about which accessories to add to make their look more attractive.
Top 6 hints to display product recommendations in your Shopify online store
Before proceeding with other suggestions for displaying product recommendations on your website, you should become acquainted with the product recommendation engine. This tool uses machine learning algorithms to advise the most relevant items to a user or customer. There are some suggested apps for working with filtering in Shopify eCommerce, such as Yuspify, Recommendify,…
You probably understand the function of a product recommendation engine and how it works in eCommerce. Keep scrolling down to start discussing how to display product recommendations on your homepage, product page, or cart page.
Promote best-seller product recommendations
Best-seller is a must-have-in-store section in any online store. It is a truly effective top-killing sales strategy that displays top-selling products based on previous customer purchases.
It also saves time when shopping. Online shopping may sound appealing, but it can be a time-consuming experience for customers unsure about any unknown online products. Hence, instead of spending time exploring tons of different products to find their favorite one, online customers will feel grateful to be suggested a list of the best-selling products from previous shoppers.
On top of that, it helps to build brand awareness. The best-selling products both generate and strengthen the brand’s reputation. Undeniably, every e-commerce site runs a product recommendation engine to collect best-selling products as daily work.
To sort out and display their best-selling collection, Shopify merchants would need the help of either a Shopify app or an algorithm. Algorithms will help them detect what types of products are most chosen or sold based on data collected from previous customers.
Homepage and Product Page usually display the section of bestsellers under the form of a slideshow or pop-ups.
For example, an online store named Bulletproof doesn’t hesitate to share with their online shoppers some of their top-selling products to attract them.
Show discount and sales in your product recommendations
We do not deny the power of sales campaigns based on upcoming seasons or festivals. It happens quite often in the fashion eCommerce industry. The lesson learned is that you should display a range of discounts and sales on any Shopify website’s homepage to seduce your customers. Highlighting lower prices with contrast colors and using a nice font can encourage them to click on the product.
Look at the LuxyHair store, noted as one of 29 examples of successful Shopify online stores. You can see how they display their sales seasonal campaign. Does it look very logical and attractive?
Show ratings-based product recommendations
Bernard Kelvin Cline affirmed that “Man is a social being; it’s not surprising we love social proofs, it sells brands fast” . The man of various coaching on personal branding emphasized the importance of social proofs as an effective method to win over your customers. In detail, a list of related products with positive reviews and ratings is more likely to attract online shoppers. To beautifully display ratings in the product recommendation section on Shopify, it’s better to include star ratings under the products’ name.
High-rating products will be collected with the help of a product recommendations engine. To be specific, this engine detects two types of feedback, namely implicit feedback and explicit feedback. Explicit feedback involves conscious and willing ratings and comments. Therefore, the recommendation engine can base on it to list out the top positive products in your store.
Look at the Enfamil store. On their homepage, they display their most popular products with star ratings under the product name. They don’t hesitate to ask customers to click to action by a CTA button under star ratings.
Show location-based product recommendations
Showcase your location-based product recommendations is another idea. That helps customers to get more information about what people are buying in their location.
Thanks to product recommendation engines, your online visitors can be tracked by their consuming behavior in the area they live in . This modern tracking tool can generate customer interest based on where they shop. Then it suggested new things, such as what people were buying in the neighborhood.
Look at Walmart to get more insight into these wise sales tactics. They showcase products that are trendy in the place where consumers are buying.
Show product recommendations based on browsing history
Collaborative filtering is a method for product recommendation engines . This is a filtering method to collect a large dataset of preferences and purchasing behavior from many users. Then, it predicts consumer behaviors by noticing which items are viewed compared to others.
From there, this tracking tool suggests a list of relevant products. Those products are usually listed under the section of “You may also like” on the product page or cart page.
If you search for shoes in Nike’s online store, relevant products like tops or leggings are shown. Nike used collaborative filtering to combine data history from previous customers to suggest relevant products.
Show product recommendations based on purchasing behavior
One suggested smart tip to increase your brand awareness and drive revenues is to consider recommending your customers other “go-with” products . In your online store, you can name the section “Frequently bought together”. Imagine your customer searches for a skirt, enters a product page. And they like your idea of wearing an extra shirt with that skirt. Psychologically, your customer will be curious about the suggested item and will not resist finding out what it is.
A product bundle is recommended by the Modell store to go with female leather running shoes. The total cost of the bundle is also ideally less than the cost of a single ticket.
This product recommendation based on purchasing behavior is a good tactic to engage your customers with other products and drive more revenues by just one single click.
How to add product recommendations to Shopify
Amongst all Shopify customization features, product recommendations seem to be more complex to add or edit. Therefore, using only available settings in Shopify admin is not enough to get the best of them.
There are two ways to collect meta-data and display it in your Shopify online store. The easiest way is to install Shopify apps if you are technically savvy. Otherwise, seeking a trusted outsourcing partner is also an option. I will suggest the two most reliable and high-rating apps as well as discuss how to choose your most reliable partner.
Wiser is at the top of the suggested list. It specializes in personalized recommendations to improve your business’s average order value and to cross-sell effectively. It could show your Shopify product recommendations in the form of a list or as a pop-up display. However, it’s not a free app to download. You need to subscribe to it for $9.99 per month.
Limespot Personalizer is a more advanced technical app. It gathers global trends and combines them with data gathered from your customers’ website purchasing behavior to recommend the most relevant products. It also displays your related collection with various addictive design options.
It’s no doubt challenging for you to choose a reliable partner since there are too many out there in our global market. But before moving to how to select a proper one, please understand the greatest advantages of outsourcing partner:
- If you are not technically savvy, your e-commerce outsourcing partner is an expert at managing any technological e-commerce issues.
- Your e-commerce outsourcing partner helps you decrease your time consumption in finding a coding solution to collect your data or to display your list of related products on your front-end website.
- Your e-commerce outsourcing partner will be your 24/67 left hand when you need any urgent assistance.
These are enough for you to understand the pros of outsourcing partners. You just need to select the proper one amongst many in our competitive global market. It’s highly suggested that you consider the most important points, such as:
- Compatible pricing as you do want a suitable price with high-quality services.
- Choose them if they are highly supportive. I can’t tell you in words what a supportive partner should be, but I bet you feel it when you discuss it with them.
If you are not a tech-savvy person or you are wondering how to add your list of related products, it’s always worth trying our tweak to show related products on the Shopify cart page.
There are several ways to increase your revenue as well as to engage your customers with your business. You can find a lot of online resources suggesting tons of methods display your product recommendations on Shopify nicely.
If you need any assistance, just simply drop us a message and we will get back to you asap!